It's our mission to redefine fine jewelry by creating premium quality products at a fraction of luxury prices.

We believe that jewelry exists to represent our mood and style. Luxury should not only serve for occasions.

JOOPITA lives in your travel case, tote bags and on your dressers. You can wear the same earrings to office, garden parties, concerts and even share with your mother. We reinterpret fine jewelries in a new, global way, serving jewelries for women who are constantly on the go, powerful, and willing to please themselves on an everyday basis.